Which Promotion has worked the BEST for you

[Ron-DFW]

I will go first
We ran a promotion for 6 weeks in November 2007.  Promotion was something free every day of the week.  For Example:
Monday:   Free wrap with the purchase of low cost sandwich.
Tuesday:  Free soup with the purchase of a low cost wrap
Wednesday: One kids meal Free with the purchase of an Adult meal.
....
You get the idea.  This had the buzz going and we added a lot more customers.  We still have some customers that say..."Ron, when are you going to have the same kind of deals again".....and i respond...."when the Democrats take the White House"......with a smile.....

Now it is your turn.....

[garner]

Good (see the Dwarf House/Chick-fil-A examples here).

A coffeehouse did a Golden Mug program. They bought special travel mugs and gave them out to people in the community who typically have external meetings (real estate agents, financial planners, networking group members) and community leaders (ministers, president of the Chamber).

The mug is good for free drip coffee (some folks do it for $1). The goal is to have these people hold afternoon or morning meetings at the coffeehouse. There are usually two or three people, so the coffee is a loss leader. Works really well to get a larger share of wallet among those who meet out.

[garner]

Sorry, another one is to draw a business card every afternoon. The winner gets a "Joe to Go" (coffee to go for 10 or so cups, usually for in-house meetings). The "winner" (they're chosen from the fish bowl based on company, address or job title, not randomly selected) can come in to pick up their prize any day that week.

Usually, they go ahead and purchase bagels, danish, or other items, since they were bringing coffee anyway. This isn't just a ticket average promotion, it introduces several others to your products as well.

Lastly, a smoothie store owner in OH relies solely on this tactic: every day he calls up a different business to find out how many employees are there and takes over that number of smoothies. He doesn't do anything other than this and all three of his stores do very, very well.