Have you noticed that chains aren't going after new customers so much as they are working on
frequency and t
icket average?
We all know the stats, we all know people are eating out less, and we all know that getting a new customer now takes longer and costs more because "something new" is a gamble with limited dollars.
How many of you are set up to market for frequency or for ticket average? How many are doing it? What do the chains know that you don't?
