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« on: July 15, 2008, 01:29:47 PM » |
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Every study of every recession/downturn since WW II has shown that companies that increase advertising spending in down markets come out with higher market share and deeper customer loyalty when the economy returns to normal.
In general, companies that advertise in a down market fare better during the downturns as well.
Of course, advertising costs money so keeping the frequency of message up is difficult when revenues are down, but that's where LSM comes in.
Are you spending more or less money on marketing in this economy? Are you spending more or less time?
Those of you who are spending more, what do your results look like? I wouldn't expect them to be stellar, but better than if you hadn't done anything.
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