LSM works if you do

[Denominator]

I love this article. So many focus on "new ideas" or "tools" to do local store marketing. Truth is, it's hard work. LSM costs less than advertising, and works to build lasting relationships, but it's a commitment.

http://findarticles.com/p/articles/mi_m3190/is_24_39/ai_n14697117

What's the biggest reason for not doing LSM?