CommonMan Group

General Information => Local Store Marketing => Topic started by: garner on August 08, 2008, 11:50:38 AM



Title: Back to School
Post by: garner on August 08, 2008, 11:50:38 AM
Make sure you start off the school year right. Here are a few suggestions:

  • Make a list of all elementary, middle, and high schools in your area
  • Include contact names, phone numbers, emails
  • Include names of club leaders (booster, PTA)
  • Become a Partner in Education for each school (might be able to do it at the district level
  • Make a plan to meet with contacts; take them one audience at a time (elementary, then middle, then high school, for example); take them cookie trays, coffee, samples AND invite them in
  • Build the relationship, ask how you can help and be involved
  • Follow up. This is where most people lose out. They think they made a sufficient impression that the principal remembers who they are. They're wrong.